1. Structure the basics
Company entity, address, contact details and service scope should be machine-readable, not locked inside images or PDFs. Information a model cannot parse effectively does not exist.
2. Make paragraphs quotable on their own
If every paragraph depends on the one before it, any summary distorts the meaning. We now require each paragraph to stand alone: what it is, who it suits, what limits apply.
3. Name the responsible party
AI answers get treated as conclusions. A site should state which content is official, when it was last updated, and who to contact. That protects customers and the company.
What we are doing
Turning the site from a brochure into a citable reference: the same facts, readable by people and parseable by machines.