Structure
Digital technology owns systems and data; international trade owns routes and compliance; supply chain owns warehousing and fulfilment; destination marketing owns content and conversion. Each sits upstream or downstream of the others.
Four business lines share one digital foundation and one delivery team, sold separately or together.
Digital technology owns systems and data; international trade owns routes and compliance; supply chain owns warehousing and fulfilment; destination marketing owns content and conversion. Each sits upstream or downstream of the others.
One owner per client schedules technology, channel and content resources internally. Cross-line issues go to that owner, not back to the client.
Most often systems plus channels: move orders and inventory into a system, then ship. Destination clients usually take content plus transactions, from asset production to ticket and hotel conversion.
Tell us the category or scenario; we return an executable path.